Japan Festival in Riyadh 2025 – A Flagship Event Commemorating the 70th Anniversary of Diplomatic Relations between Japan and the Kingdom of Saudi Arabia –

　The Embassy of Japan in Saudi Arabia, in co-hosting with the JETRO Riyadh Office, the Riyadh Japanese Association, the Royal Commission for Riyadh City (RCRC), and the JNTO Dubai Office, held the cultural event “Japan Festival in Riyadh 2025” on October 31 and November 1 at the Cultural Palace in Riyadh. Over the two days, the festival welcomed more than 10,000 visitors.

Exhibition Booth for Japanese Companies (JETRO Riyadh Office)

List of Exhibitors

Programs

Eco Rice Niigata
Green Dunes
Hakkeido
ISODAEN Inc.
Itochu Corporation
J-Links
Japan Culture Trading
Japan International Cooperation Center (JICE)
JETRO Gunma
Konica Minolta Arabia Regional Headquarters
Marubeni Corporation
MATCHA JAPAN by Utsumi corporation
Mitsubishi Corporation
MITSUBISHI ELECTRIC SAUDI
MITSUI & Co.
N&S Global Partners Inc.
Qpolaris Co., Ltd.
TAKENAKA
The Asahi Shimbun Middle East
Theanine
TOTO
TOYOBO MC Middle East Industries
TOTAL BEAUTY SALON LAUREL
Unicharm Gulf Hygienic Industries
Wasl Way Trading
YAMAtune, Inc.
Yakult Middle East FZCO
ZEALZ

The YouTube video of this event is available here.

Japan Tourism Promotion Area (Japan National Tourism Organization – JNTO)

　An area dedicated to Japan tourism promotion was set up by the Japan National Tourism Organization (JNTO), where visitors experienced traditional Japanese culture—including bonsai, tea ceremony, calligraphy, and kimono—alongside related stage performances. Through these activities, the booth showcased the tourism appeal of regions beyond the Golden Route, such as Tokyo, Osaka, and Kyoto.

<Japan Travel Information Desk>

Provided information on tourist attractions across Japan using brochures, videos, and other materials.

<Traditional Culture Experience Booths>

Bonsai Booth: Miniature bonsai-making workshop (featuring the tourism appeal of the Shikoku region)
Tea Ceremony Booth: Tea ceremony experience (featuring the tourism appeal of the Chubu region)
Calligraphy Booth: Calligraphy experience (featuring the tourism appeal of Gifu, Fukui, and the Hokuriku–Shinetsu region)
Kimono Booth: Fragrance sachet-making using traditional Japanese patterned fabrics (featuring the tourism appeal of the Kinki region)

<Performance Stage>

Japan tourism seminars introducing attractions of the Shikoku, Chubu, and Kinki regions
Stage performances showcasing bonsai, tea ceremony, and kimono
A Japan travel quiz competition for visitors

Introduction to tourist attractions across Japan at the Japan Travel Information Desk Tea ceremony experience at the Tea Ceremony Booth Exhibition introducing the tourism appeal of the Kinki region at the Kimono Booth

The YouTube video is available here.

Stage Programs

The stage program drew large and enthusiastic crowds. Details are as follows

KABUKI Make-Up Workshop
Japanese Drums Show
Aikido (Martial Arts)
HELLO KITTY AND FRIENDS STAGE SHOW
RAKUGO by KATSURA Sunshine (Story Telling)
Japanese Calligraphy Art
VR Art Show by Aimi SEKIGUCHI
Anime Songs Concert by NBK Band
What You Don’t Know About Matcha
Live Art Performance by SilSil

You can view scenes from the stage performances here.

Japanese Cultural Booths

At the Japanese Culture Exhibition Booth, a wide range of contents was presented, including hands-on cultural experiences and exhibitions by Japanese artists. Details are as follows:

Yukata Dressing Experience (women only)
Mizuhiki Workshop by Kimusubi(Artist page)
Art Workshop by Artist SilSil (Artist page)
Traditional Japanese Games Corner by Oh!Asia (Page here)

The YouTube video is available here.